Sifi philosophy"music plays a thousand pictures"
The musical experience paints feelings, which we can use to convey a sense of indescribable emotion, engaging the listener to share feelings, which would otherwise be communicated through familiar words, images or understandings.
The loudspeaker is an instrument anyone can play. It is as accessible as tapping play on your CD player, you can become the composer, each chosen piece of music becomes your own notes of expression, sensationalising the senses and connecting your feelings to that moment in time through a description in sound.
The Orb is a central part of a listener's experience, its shape and performance encouraging the listener to play them, effortlessly reliable and delivering the recording with all its emotional content. The Orbital sound system delivers true sound, as it was intended to be heard, encouraging listeners to play music from all genres that each create a unique emotional experience through their content.
The best music is a sensual postcard of the time and space in which it was recorded, a record frozen forever and relived at the moment it is replayed.